It’s free, it’s easy to use and it reaches millions of people: Instagram! Instagram is the golden-child of social media. Yes, it’s been around for a while, but that doesn’t make it any less of the effective business platform that it is. Why else do you think the app has 25M business profiles? Plus, approximately […]
It is not news that even expert marketers face problems with their email marketing campaigns such as emails ending up in their audience’s Promotions tab or worse, the spam folder. Getting frequently flagged by email giants like G-Mail or internet service providers(ISP) seriously affects future deliverability, click rates and overall campaign performance. There are instances […]
Have you ever noticed that some businesses seem to manage social media marketing with ease? Anyone who has ever tried to run a business account knows that it can feel like you’re running in circles. The difference between the marketers who manage to post consistently with quality content that aligns with their brand, and those […]
Beauty blogs are one of the most popular niches of blogs and are appealing to almost everyone with a taste in fashion or anyone interested in beauty. However, beauty blogs are capable of far more than just a platform for presenting your beauty tips, experiences, and recommendations. Most people are oblivious of the opportunities that […]
If you have a blog, you should also have a blog content calendar. Some sources refer to these outstanding planning aids as marketing calendars or editorial calendars. Yet whatever name they are known by, these calendar planners enable you to organize and keep updated on your posts. They are essential for helping you concentrate on […]
The art of blogging is continually expanding as it catches the attention and interest of many individuals. People are now using various websites to start a blog to share information and improve their fields’ expertise. Companies have also started blogs to ensure that they are continually engaging with their clientele and offering them up-to-date information […]
Marketing and Advertising Funnels What Are Marketing, Sales and Advertising Funnels? These days you’ll find the terms advertising funnel, marketing funnel and sales funnel used interchangeably. “Marketing funnel” is the term that gave birth to both these terms. So, before we get into developing an advertising funnel marketing strategy, we need to understand what exactly […]
Mobile phones are not only the future but also a revolutionized business. Mobile phones are important communication tools for most customers, and the numbers are growing every day worldwide. Within one hour, mobile searches stimulate and action. About 50% of the world’s population has mobile phones. However, nine new users are added each second. This […]
A strong social media presence is very crucial in any business that aspires to grow. Any company that isn’t active on social media platforms, especially Facebook, could be missing out a lot. But, most business owners keep asking if Facebook ads work. Well, in a short, straightforward answer, Facebook advertising works incredibly well when executed […]
Improving the sales of a website takes work. You may get the design right, publish stellar content, and get organic traffic. But without using the right tactics, conversion may be elusive. Luckily, you don’t always have to spend more to increase your website sales. Start by studying the competition to learn their techniques, and then […]