Traditional forms of advertising are slowly being taken over by new-age technology. Social media platforms, in particular, have changed how companies are reaching target audiences through their marketing campaigns. Many people are turning to social media to get reviews and more information about available products and services. Having over 2.7 billion monthly active users, Facebook […]
Can I Advertise on LinkedIn? LinkedIn is both a social media network and an ad service provider. The reason LinkedIn stands out from the other advertising platforms is the ability to target B2B. LinkedIn has virtually all of the professionals on its network, so this is where the majority of B2B marketers prefer to advertise. […]
Mobile apps are consistently increasing each day, leading to increased internet traffic by about 53%, based on research released by Statista. App developers and marketers are aware of this, which is why they are looking for means to reach a high number of potential audiences. One of the ways they are achieving that is by […]
Are you still aching for your brand or business to go viral, but can’t seem to get it right? You are not alone. This post explores how to get successful viral marketing campaigns with examples. Across the globe, brands perpetually aim to increase their awareness. It is one of the top digital marketing strategies today, […]
5 Tips to Add Custom Ads on YouTube YouTube is a prevalent social media platform with about 2 billion users. Thus, it gives brands an excellent opportunity to capture viewers’ attention to increase awareness and even establish a loyal customer base. Yet, most people don’t know how to put ads on YouTube, as they only […]
About Workplace by Facebook Workplace by Facebook is a web and mobile app designed to ensure your team members remain connected. The service was originally called Facebook Work and offers a variety of features including: Facebook Messenger Social network profile access Events Facebook groups Live video tools Built-in video calling and audio The communication tool […]
What is Virtual World Marketing? This type of marketing is about enabling your products and brand to promote themselves through a combination of augmented reality and virtual technology. Although the technology created is fake, the environment is realistic. Depending on the device you use, your marketing can be multi-sensory or visual. A full reality headset […]
Social media platforms offer a challenge to people and businesses seeking continuous change in their functionalities. New challenges continue to crop up with rising concern in data privacy and fake news. For these reasons, implementing an algorithm in social media drastically changes day to day operations to keep up with current dynamics. A social media […]
Your Guide to Social Media Analytics Social media is one of the most popular ways we connect with other people today. Besides social interactions, these platforms are useful for many things. For example, suppose you are a business owner. Social media analytics allows you to track key metrics and progress. By implementing a well-designed social […]
Building and managing a successful online eCommerce store requires an understanding of your target market as well as a deeper understanding of digital marketing tactics and techniques that are most popular today. From developing a mobile-friendly and responsive website to showcasing your products and garnering the trust of prospective customers, establishing your eCommerce storefront and […]